Tag: Marketing Automation

Introduction In today’s uncertain macro environment, marketers need to accomplish more with fewer resources, but a few key challenges remain: First, consistently producing new content at scale is challenging. Second, delivering that content to the right audience at the right time for maximum business impact is even tougher. This is where AI becomes essential. As …

features overview Marketing automation platforms offer extensive features such as email marketing, landing pages, and forms, campaign management, lead nurturing/scoring, lead lifecycle management, CRM integration, social media marketing capabilities, and marketing analytics. Each vendor excels in different areas within these categories, so we’ve also highlighted the prevalence of each feature in the tables below: Email …

Some Context Let’s try a quick exercise. Raise your hand if your company can send marketing emails. Seriously—go ahead and raise it. This one’s simple. Now, keep your hand up if your company can easily create new landing pages for each campaign. Still up? How about setting up all event-related emails in advance so they …

Summary 1. What can robots do for my business? Robots and automated systems can enhance your productivity and competitiveness while helping you address labor shortages. But how exactly can they assist? This section outlines the advantages of automation and presents various current use cases. 2. Getting started with automation Your first automation project is crucial. …

THE STATE OF MARKETING AUTOMATION 2024 Marketing automation is evolving rapidly, driven by advancements in AI, personalization, and workflows. To capitalize on these developments and enhance ROI and efficiency, marketing professionals need to stay informed about what strategies are working and which are not. But what marketing automation strategies are marketers adopting now compared to …

In the ever-evolving landscape of marketing, the advent of Artificial Intelligence (AI) has sparked a revolution unlike any other. Gone are the days when marketing strategies were solely dependent on intuition and guesswork. Today, AI has permeated every facet of this dynamic field, offering marketers an unprecedented level of insight and precision. Welcome to our …

As all Internet marketing fans know, sales strategy is steadily shifting from generating cold leads to working with warm and loyal customers. The task is to increase the conversion at each stage of the funnel, including working after the purchase and growing regular customers. It is cheaper and more profitable than constantly attracting people to …

Marketing automation software is an advanced platform designed mainly to help marketers capture leads, nurture them further down the funnel, as well as analyze lead behavior and campaign performance. There is a myriad of repetitive tasks in the marketing field (EX: e-mails, campaign management, website analysis, social media marketing, and much more) and these tasks …