Tag: Loyalty Strategy

Loyalty reflects relationship development and retention reflects relationship continuity. Customer retention is a crucial component of the customer relationship. The main aspect of customer retention is the emotions evoked by the customer experience combined with the organization’s strong reputation, consumers are asking for more and expect programs to deliver beyond the points. In return, loyalty …

Brand loyalty is one of the key factors critical for managers so that they can improve their customers’ retention that will, in turn, have a favorable impact on the profit margin. A consumer is considered brand loyal whenever he/she perceives that a brand is offering him the right product features and the desired level of …

Each and every holiday is an opportunity for marketers to create campaigns that generate marvelous results. If you want to capture your target consumer’s attention, it’s essential that your marketing incorporates fun, personal messages and offers. And note that every business runs holiday-themed campaigns—which means your customer will receive tremendous offers and messages. Cut through …

Customer loyalty is simply an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or familiarity and comfort. Loyalty isn’t won in a single transaction or with a loyalty card program. It’s a long-term process with customers by delivering on …