Loyalty reflects relationship development and retention reflects relationship continuity. Customer retention is a crucial component of the customer relationship. The main aspect of customer retention is the emotions evoked by the customer experience combined with the organization’s strong reputation, consumers are asking for more and expect programs to deliver beyond the points. In return, loyalty …
Brand loyalty is one of the key factors critical for managers so that they can improve their customers’ retention that will, in turn, have a favorable impact on the profit margin. A consumer is considered brand loyal whenever he/she perceives that a brand is offering him the right product features and the desired level of …
Online shopping is a form of e-commerce which permits consumers to directly purchase goods or services from a seller by using the Internet. It is a form of electronic commerce where consumers can directly buy goods or services from a seller over the internet without an intermediary service. Online Shopping becomes more popular in people’s …