Researches
2017 Back to School Survey in US | Deloitte
In the US, back to school (B2S) season accounts for about half of the annual school-related spend, touches 29 million households and accounts for over $27 billion in sales, as it represents the second biggest shopping season of the year. 52% of US parents surveyed belong to Millennial age group. 98% plan to buy school …
Researches
Gen. Z Vs. Millennials: The Changing Landscape of Loyalty in North America, 2017 | CrowdTwist
Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …