Tag: LinkedIn Marketing

LinkedIn is improving its Campaign Manager advertising platform by adding 3 new features. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures. Moreover, LinkedIn added an optimized click pricing option. LinkedIn’s latest version …

In today’s piece, we’ll delve into the world of LinkedIn, and discover how Audi utilized LinkedIn Analytics for raising brand and product awareness. Many people confuse building a brand with building awareness. Getting the right audience to know you is a big part of brand marketing, of course. Yet, it’s not the only thing you …

Sales enablement isn’t just about sales – it’s about aligning the relationship between sales and marketing for coordinated efforts and collaborative success. Sales enablement is the process of providing the sales organization with the information, tools, and content that help salespeople sell more effectively. Great marketing makes the sales job more efficient and more predictable. …

Transparency on social media platforms has been a recurring theme Lately. This comes as a result of how political interference on social media has grown exponentially in the past couple of years. Giving these platforms no other option but working on new tools and options to avoid public scrutiny. These tools help users better understand …

LinkedIn is the biggest B2B advertising social network in the digital landscape. LinkedIn offers unparalleled B2B-focused targeting parameters based on self-submitted user information and platform activities all of which are tied to user profiles. But in comparison to other platforms, LinkedIn used to be extremely limited with their advertising options. In 2019, that has changed …

People sometimes overlook the fact that the LinkedIn Marketing team operates like any other B2B marketing team. But the difference is that LinkedIn marketing insiders know more than anybody about successful marketing on LinkedIn. And for sure you want the same insider knowledge that helps top marketers drive the best possible results on LinkedIn. Read …

The LinkedIn social network is booming. In 2018, there were 19 million company pages on LinkedIn. Moreover, LinkedIn SlideShare reaches 70 million unique visitors a month. The site is now the world’s largest professional content-sharing community. In your opinion, what is the secret behind this outstanding progress? For the second year in a row, LinkedIn …

Testing is the heart and soul of a marketing team, focused on getting incredible results. Once marketers launch a campaign, the real work starts: testing multiple variants, measuring results, and optimizing. Firstly, before marketers start testing put in mind these following tips: Plan to run tests for at least 3 weeks. Only test one variable at …