In today’s piece, we’ll delve into the world of LinkedIn, and discover how Audi utilized LinkedIn Analytics for raising brand and product awareness. Many people confuse building a brand with building awareness. Getting the right audience to know you is a big part of brand marketing, of course. Yet, it’s not the only thing you …
LinkedIn is the biggest B2B advertising social network in the digital landscape. LinkedIn offers unparalleled B2B-focused targeting parameters based on self-submitted user information and platform activities all of which are tied to user profiles. But in comparison to other platforms, LinkedIn used to be extremely limited with their advertising options. In 2019, that has changed …
The LinkedIn social network is booming. In 2018, there were 19 million company pages on LinkedIn. Moreover, LinkedIn SlideShare reaches 70 million unique visitors a month. The site is now the world’s largest professional content-sharing community. In your opinion, what is the secret behind this outstanding progress? For the second year in a row, LinkedIn …