Tag: Lead Generation

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because, over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible …

Referral marketing is a method of promoting products or services to new customers through referrals usually it is a word of mouth. Connecting with the right people isn’t just a one-and-done task, it’s a process that means speaking to ideal customers at every stage of their buying journey. B2B professionals are making large investments in many channels such as event marketing …

To achieve your marketing objectives, you need, for sure, to set an effective digital marketing plan contains a series of working tactics. Take a quick glance at the below points to be able to build your upcoming digital marketing plan based on the prior experiences of surveyed marketing influencers: Increasing lead generation and increasing sales …

Calls-to-action (CTAs) connect two of the most critical pieces in the lead generation process: incoming traffic and opportunities for converting these new visits into leads. So, if you need to optimize your marketing efforts for maximum conversions, you need to make call-to-action improvements. Here are some selected examples of effective call-to-action: 1- Calls-to-Action Using Contrasting …

Businesses are investing their valuable time and resources into creating compelling content, but their strategy won’t complete without a plan to distribute it. Below are the highlighted points which show companies methods for achieving their most important content marketing objectives: 81% of marketing influencers consider their content marketing and distribution strategy to be successful to …

The majority of Indian marketers surveyed reported that social media marketing is better in achieving brand awareness with a rate of 73% and driving engagement with a rate of 67%. Increasing traffic (58%) and generating leads (51%) ranked next of benefits that social media marketing practices achieved.

Focusing on lead quality over the lead quantity (77%) and improving conversion rates/campaign results (75%) are at the top organization’s demand generation priorities during 2017. Besides, improving the ability to measure and analyze marketing impact (67%) and increasing the lead generations (58%) are the following top organization’s demand generation priorities during 2017. This survey was …

Running a successful business is not an easy job. It’s not just the product you need to convince your existing & new customers. Also, it’s the story around the product and the brand, how you communicate, how to generate traffic to your site, how to turn your visitors into leads/buyers and keep them coming back …