Tag: Lead Generation

Webinars are without a doubt one of the most powerful formats in a content marketer’s toolkit. They offer a unique opportunity to gather real-time data about your audience. Unlike most content marketing formats, webinars allow you to break through that noise and distractions by providing numerous opportunities to interact and engage in real-time with your …

Lead generation is often regarded as the most challenging and costly aspect of any organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them? The secret is in webinars. Not only are webinars a low-cost vehicle to reach a large and dispersed …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …

Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know your audience. Many marketers think they do, but often confuse customer data with customer analytics. In a mostly online ecosystem, it’s easy to forget that sometimes the best way to learn about customers …

Generating more qualified leads is a challenge that B2B marketers are looking to solve daily. In a typical B2B environment, however, the lead generation and sales process is anything but quick and straightforward. B2B marketers are faced with varying product cycles, distinct target customers, multiple offerings with numerous stakeholders and quickly evolving technologies. For each …

Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. Lead generation is the marketing process of capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels and has been undergoing substantial changes …

Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …

HubSpot is introducing the state of inbound marketing and sales strategy and operations research. This year’s edition is clear, concise, and designed to be your go-to resource for strategic data. This statistic provides information on the leading marketing priorities in the next 12 months according to marketing professionals worldwide. Take a glance at the top …