Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. These are just a few of the many ways in which you could qualify someone as a …
Data is a crucial ingredient for maintaining sales and marketing alignment. You need data to monitor progress toward goals, analyze lead quality, and measure marketing ROI. So the first step in creating a marketing organization is establishing a closed-loop reporting system that tracks key marketing and sales metrics. The main factors for achieving the point …
The higher the quality of the leads generated, the more likely they are to become customers, when it comes to implementing a lead generation quality strategy, marketers must consider what their most impactful tactics are versus their most critical challenges to success. When it comes to bettering the quality of leads there are many factors …
Your choice of a business model is among the key factors that will determine if your startup will excel in the future. If your chosen model is not scalable, profitable, or sustainable, your business is prone to failure. If you are planning on launching a market place, the business plan should be implemented with extra …
73% of marketers and sales leaders said that a webinar is the best way to generate high-quality leads… After planning, promoting and executing your webinar, how do you take all that incredibly insightful data gathered during the webinar and convert it to sales? In this eBook, GoToWebinar guides you through every step of the webinar …
Webinars are without a doubt one of the most powerful formats in a content marketer’s toolkit. They offer a unique opportunity to gather real-time data about your audience. Unlike most content marketing formats, webinars allow you to break through that noise and distractions by providing numerous opportunities to interact and engage in real-time with your …
Lead generation is often regarded as the most challenging and costly aspect of any organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them? The secret is in webinars. Not only are webinars a low-cost vehicle to reach a large and dispersed …
We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …