Tag: Lead Generation Challenges

GOAL SETTING Establishing a lead nurture program is not an end goal in itself; rather, it serves as a means for your business to achieve its overall objectives. For your lead nurturing program to succeed, it’s essential to first clarify what you aim to accomplish. Set the Stage Designing an effective lead nurture program begins …

WHY IS CONTENT MARKETING IMPORTANT? Content is the cornerstone of your lead generation strategy. According to the Content Marketing Institute, content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the goal of driving profitable customer action.” Consider content as …

Lead generation describes the marketing process of stimulating and driving interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available …

Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. These are just a few of the many ways in which you could qualify someone as a …

Data is a crucial ingredient for maintaining sales and marketing alignment. You need data to monitor progress toward goals, analyze lead quality, and measure marketing ROI. So the first step in creating a marketing organization is establishing a closed-loop reporting system that tracks key marketing and sales metrics. The main factors for achieving the point …

The higher the quality of the leads generated, the more likely they are to become customers, when it comes to implementing a lead generation quality strategy, marketers must consider what their most impactful tactics are versus their most critical challenges to success. When it comes to bettering the quality of leads there are many factors …

Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know your audience. Many marketers think they do, but often confuse customer data with customer analytics. In a mostly online ecosystem, it’s easy to forget that sometimes the best way to learn about customers …

B2B marketers are facing challenges, the technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the needle to conversion still vexes many B2B marketers. Take a glance at the …