Articles
Improve Your Google ROAS With These 5 Hacks
Unfortunately, getting clicks is only half of it. Your ads aren’t effective if they fail to generate any profit. Luckily, however, one of the most helpful and underused techniques to improve your Google paid search campaign is to focus on your Return on Ad Spend (ROAS). By connecting the amount you spend on a campaign …
Guides
An Introduction to Using A/B Testing for Marketing Optimization | HubSpot & Kissmetrics
What is A/B Testing for Marketing Optimization? According to Wikipedia, “A/B testing or split testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. A/B testing is a way to compare two versions of a …
Guides
How to Optimize Landing Pages for Conversions | HubSpot
A landing page is a web page allows you to capture a visitor’s information through a lead form. It’s where the visitor “lands” after clicking on a call-to-action and it’s effective for 94% of B2B and B2C companies. So, landing pages need to be optimized for every stage of the marketing funnel. This guide helps …
Guides
A Guide to Intelligent Personalization | Peerius by Episerver
Whether a consumer is viewing online ads, browsing a website or social media page, or reading an email, companies are recognizing the need to treat customers as individuals and cater to their needs rather than rely on impersonal mass messages to make sales. A Brief Overview of How to Do Personalization Right: Use new personalization …