Tag: KSA

There are 1.6 billion people celebrates Ramadan or 23% of the world’s population, the middle east is home to 1/5 of the world’s Muslim population or 317 million people. To determine the sales benchmark in Ramadan by analyzing a million transactions from over 100 retail and travel advertisers based in the United Arab Emirates, Bahrain, …

As a part of YouGov annual Ramadan consumer insights in the UAE, KSA, & Egypt study via 1,523 online respondents on the YouGov panel in the UAE (505), KSA (507) and Egypt (511) between 23-29 May 2016. Discover the expected changes in consumer behavior in and around Ramadan through the results below: The top product …

The distribution of video content in the MENA region has been dominated by satellite TV operators to date. However, there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT), produced by OSN and MBC for example via the Shahid brand. In order to maximize the opportunity of the …

There is no doubt that any kind of decisions must be built on accurate data; and social media platforms provide an enormous amount of data that is changing the ways policies are conducted, decisions are taken and day-to-day operations are carried out. Arab Social Media Report 2017 analyzes how social media data along with several survey …

The Millennial generation (those how born between 1980 and 2000) is a more influential segment in the Middle East than in other countries. There are 2 billion Millennials around the world and 86% of them are living in emerging markets. To get a better understanding and a deeper insight into the Millennial mindset in both UAE …

E-commerce is a growing phenomenon. 57% of respondents surveyed say they purchased from an e-tailer outside their country’s border in the past six months. The major insights of online purchasing across the globe: The majority of consumers says they conducted research online prior to buying regardless of whether the purchase was in-store or online. The …