Tag: KSA

It is pretty obvious that marketing during the Holy Month Ramadan is highly important, with many Muslims worldwide, marketers should bear that in mind. Back in 2015, there were almost 1.8 billion Muslims worldwide, it is expected that this percentage will increase to three billion by 2060. Anyhow, there were also about 3.45 million Muslims …

Do you want to venture into the eCommerce world? Are you planning to launch your eCommerce business? Or maybe you are working on doubling down on your eCommerce sales/revenue? Whatever your situation is, we’re here to help… If you’re planning to start your own eCommerce store but you’re hesitant to jump the bandwagon due to …

Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …

The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …

Social media platforms are growing to become the public sphere everyone goes to in order to search, check products, survey, and even get inspired. Browsing Instagram or Twitter, you can find agents, mortgage companies and real estate firms using such platforms to increase brand awareness, sales, leads and much more. Hence, these social media advertising …

ICT sector in the KSA witnessing a slight increase in the number of fixed telephone lines subscription during the first quarter of 2017. It increased only by 9% due to the hard competition with the mobile services in prices and variety of offerings. On the other hand, internet penetration stays stable at the same rate without any increase. …

Ramadan has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this precious month in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly. To gain insights into the purchasing habits of consumers in …