Guides
PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics | SEJ
Pay-per-click (PPC) marketing is known also as search engine marketing (SEM). PPC marketing is an advertising model that enables marketers to place ads on an ad platform and pay the host of that platform every time their ad is clicked. Whether you’re new to the world of paid search, or you’ve heard a little about …
Researches
2018 State of Account-Based Marketing | Heinz Marketing & FlipMyFunnel
A recent survey was conducted in order to better understand how account-based marketing (ABM) practitioners are using an account-based strategy in their B2B businesses, the role technology plays in its execution, the challenges they’re facing, the results they’re experiencing, and what these findings mean for how ABM will mature throughout 2019. The Top-Line Findings of …
Guides
Branded Content Creation & Distribution Guide: Steps for Success | IAB
The use of content marketing and native advertising is on the rise and is expected to grow more in the future. But the lack of standard guidelines for branded content creation and distribution has caused confusion and some reluctance on the part of marketers and agencies in building out branded content campaigns. Significant efforts are …
Guides
The 16 Marketing KPIs You Should Be Measuring | Vital Design
Tracking and Measuring your Marketing KPIs can help the marketing planners to know their marketing failures and fix them, validate everything as a marketing professional. The 16 Marketing KPIs You Should Be Measuring – but Probably Aren’t: Sales Growth. Leads. Lifetime Value of a Customer (LTV). Cost of Customer Acquisition (COCA). Sales Team Response Time. …
Guides
50 Social Media Best Practices | Salesforce
A compiled list of 50 social media best practices will support marketers by tips for every aspect of social media in business, from listening and engagement to publishing and advertising. Read these 50 tips, think about how you can personalize them for your unique business goals and customers: Listening and Analytics Best Practices: Research where …
Guides
Building Your E-Commerce Measurement Playbook, 2016 | Nielsen
How do you establish the right KPIs for your brand? What are the basic ground rules for making sure your ecommerce metrics are relevant to your company’s situation and goals? In its guide, Nielsen identified ten tips and insights for building a playbook that helps you create an ecommerce strategy—so you can catapult your brand …