Tag: Keywords

PAY-PER-CLICK (PPC) SEARCH ADS With pay-per-click (PPC) search ads, your ad appears as a “sponsored result” at the top or side of search engine results, and you pay for each click it receives. PPC ads can be customized to show when specific search terms are used, allowing for highly targeted advertising. For many businesses, PPC …

Imagine someone has searched your website, and it comes to the top. How tempting it will be for you to see on the first page. That’s the power of website visibility to make your website shine over the results. Website visibility is one of the crucial indicators of a successful SEO strategy. When your website …

A common misconception about SEO is that the goal is to make your home page rank for a bunch of different keywords related to your product or service. While it’s possible for a single page to rank in the top 10 for multiple keywords, and certainly in the top 100 for dozens of keywords, as …

Creating an effective B2B SEO strategy may seem like solving a complex puzzle at first. However, it’s a journey that, while challenging, is also incredibly rewarding for marketers who are ready to take on the task. The thrill of seeing your website climb the search engine rankings, attracting more organic traffic, and generating high-quality leads …

Search engines are incredibly influential. Did you know that 68% of online users start their journey there? That tells us one thing—search engine marketing or SEM is a powerful business tool!  SEM connects businesses and customers. But it isn’t just about making your website more visible in search results. It’s more about strategically reaching the …

INTRODUCTION Taboola, in collaboration with Qualtrics, recently conducted a study involving U.S. brands and agencies, seeking to understand their priorities when selecting digital marketing platforms. Data and insights emerged as the second most crucial consideration for brands, right after brand safety. With this priority in focus, we aim to provide our brand and agency partners …

In the not-so-distant past, marketing was a top-down conversation. Now? It’s a vibrant, two-way street. Influencers are the modern-day bards, weaving tales of products and experiences that resonate with their digital tribes.  From unboxing videos that make you feel like you’re opening the package yourself to day-in-the-life vlogs that invite you into their world – …

SEO’s main aim is to get you noticed. Right? Well, yes, but not by any and every means possible. Maintaining your ethics is important! However, as the world becomes incredibly competitive and the internet becomes larger yet somehow seems smaller at the same time, this can become difficult to do. Is ethical SEO even possible …