Researches
MENA’s Millennials Decoded: A Glimpse Into MENA’s Most Disruptive Generation, Sep. 2018 | Ipsos
Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …
Researches
Ready for a Record-Breaking Ramadan in MENA? 2017 | Criteo
There are 1.6 billion people celebrates Ramadan or 23% of the world’s population, the middle east is home to 1/5 of the world’s Muslim population or 317 million people. To determine the sales benchmark in Ramadan by analyzing a million transactions from over 100 retail and travel advertisers based in the United Arab Emirates, Bahrain, …