E-commerce continues to expand in Europe and today as many as 270 million Europeans indicated that they regularly shop online. In parallel with consumers’ growing online shopping habits, another trend is emerging. More and more people are buying from outside the borders of their own country, with 3 out of 4 consumers in Europe made purchases …
Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …
Consumers all over the world become more reliant on their mobile devices than at any time before. Smartphones, tablets and other mobile devices also become a true travel companion transforming the way travelers discover the world and play an essential role in the whole travel experience. To identify the key insights of depending on the …
A sample of 3589 European consumers in 7 countries (US, UK, France, Germany, Spain, Netherlands, and Italy) was surveyed online to know how delivery now represents a key differentiating factor that has a significant impact on the consumer purchasing decision. The deep insights into what people really want from delivery: 43% of consumers who faced …
All Millennials around the whole world are familiar with digital technology. In fact, They are the first digital natives and not surprisingly that they have quickly adopted the smartphone. In a way to understand the choices, behaviors and concerns of Europe Millennials -mainly in the UK, Germany, Italy & The Netherlands-, read the below insights: …