Researches
The Digital Marketing Skills Gap in USA, UK & Ireland, 2016 | Digital Marketing Institute
Digital marketing now is being an integral part of any successful business, but there is a persistent and growing global skills gap that is threatening to undermine future organizational growth. So, organizations have to improve their digital marketing techniques as effective digital strategies which improve job creation and competence between employers to find digitally skilled …
Researches
CARAT Ad Spend Report, 2016 | Carat
Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …