Tag: IoT

By mid of 2018, there were 381 million unique subscribers across the Middle East and North Africa region, accounting for 64% of the population. Despite there is an average of annual subscriber growth of 4% over the last four years, the MENA region remains the second least penetrated region in the world. GSMA Intelligence has …

Both retailers and consumer behaviour have affected by new technology innovations such as artificial intelligence, voice recognition, virtual reality and the Internet of Things (IoT). This made e-commerce and online shopping in Australia a highly tracked place full of analytics, statistics, behaviors and trends. In this context, a new survey conducted on both Australian online …

Mobile has a greater reach than any other technology, with over 5 billion people were connected to mobile services in 2017. The number of unique mobile subscribers worldwide is expected to reach 5.9 billion by 2025, equivalent to 71% of the world’s population. Mobile internet adoption will increasingly become the key metric, with 3.3 billion …

Europe is the most highly penetrated mobile region in the world. As of year-end 2017, 85% of the European population – 465 million people – subscribed to mobile services just above North America and CIS. The total addressable market for the region’s mobile operators is approaching saturation point, with the largest mobile markets – France …

By the second quarter of 2018, there were 442 million unique mobile subscribers across Latin America and the Caribbean, accounting for 68% of the population. Despite the slowing mobile subscriber growth in recent years, Latin America and the Caribbean still has substantial room for growth. The region will account for 10% of all new subscribers …

The Asia Pacific has been the biggest contributor to global subscriber growth in recent years and still has room for growth. However, growth has reached its peak and has started to taper out. There is a growing need across the region to look beyond mobile adoption and towards migration to faster networks and increased usage …

There is no doubt that any kind of decisions must be built on accurate data; and social media platforms provide an enormous amount of data that is changing the ways policies are conducted, decisions are taken and day-to-day operations are carried out. Arab Social Media Report 2017 analyzes how social media data along with several survey …

Marketers should pay attention not to focus too much on the tools they use, but rather what they can achieve using those tools. Lately, the world of digital marketing is witnessing a quick change in Paid ways, search, influencers, conversational technologies. B2B in algorithms across key social platforms to new evolutions in IoT and Virtual …