UAE lead all the Arab countries in terms of internet penetration which estimated with a rate of 99% in 2017, an increase of 11% than 2013. On another side, UAE has witnessed a slip down is some internet aspects. Read the below and find out more about internet consumption in UAE during August 2017: Unique …
“Brand discovery” is the first step in the customer journey. It’s the first consumers’ moment of contacting with a new brand. It’s also a make-or-break moment need from any marketer to understand the ways in which consumers get their first steps in today’s micro-moments era. Take a deep look at the key methods of brand …
The Republic of Korea is one of the original Asian Tiger economies and the owner of the fastest internet speed in the whole world. In 2017, the Republic reached about 45.4 million internet users from 50.6 million are the total population of the Republic; achieving a rate of 89.7% internet penetration. South Korea’s B2C e-commerce …
Egypt has one of the largest and dynamic mobile & telecom markets in Africa, supported by a population of more than 90 million. The below points outlines the major developments in the Egyptian market, including updated statistics: Internet users indicated 33.7 million in 2017 with a 41.25 penetration rate. Mobile subscription managed to achieve over …
Social media has become a part of Australians’ life. A fifth (21%) of their online entertainment time is spent on social media. Facebook sits on the throne of all these media platforms at a rate of 77%. Most of its users (85%) are Leading Millennials aged 28-33 and Trailing Millennials (81%) aged 14-27 years old. …
Internet users in the Arab nations are avid social media users. Among platform users, over 8 in 10 use YouTube as their main source of getting and sharing entertainment content. This is followed by Instagram with a rate of 72%, Facebook (70%) and then Snapchat (69%). Although Twitter is lagged behind all social media platforms …
54% of the general population in the US have watched a short-form video in the 3 months previous the survey. Plus 41% have purchased digital videos in 2017. But how can Americans discover the new in digital video content? The vast majority of the general population surveyed in the US (60%) said that they discover …
Nearly half (47%) of internet users in the Middle East watch sports online according to a survey conducted by the Northwestern University in Qatar in 2017. In terms of the most popular sports websites in the GCC, “kooora.com” bumped out with over 3 million unique browsers (UBs) and over 85.2 million page views (PVs). This is followed …