The rise of social video allows this content to be shared easily and quickly, for example, current news stories can be shared widely across social media platforms making these attractive content pieces for advertisers. Video advertising is a commercial that may appear before, during, and or after a variety of content including streaming video, animation, …
E-commerce is alive and well and reaches a large majority of consumers across several behaviors while buying online is getting close to universal yearly. Mobile devices are increasingly becoming part of the daily life routine. This widespread use of mobile devices technology has attracted the attention of researchers and academicians to explore the ways and …
Social media has changed the way that all users use the web. Hyperlinks and search bars are being replaced by algorithms and apps that learn our tastes and preferences. Combined with the rise of mobile devices, people are more connected than ever before. Australians are checking social media more often, in more places. They are …
Today’s teens are coming of age in an era when smartphone usage pervades daily life. Thus, one cannot understand teens without grasping how smartphones define the ways they get entertainment, communicate with each other. A majority of teens now have a smartphone. Many declare they could not go more than a single day without using …
Which social networks do Millennials use the most? Who do they prefer to “follow” on these networks? According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. They’re not spending this on just one platform, as the typical Millennial Internet user having an average of …
Gaming has long played a prominent role in the entertainment space, both on-and-offline. But recently, the gaming community has expanded significantly. With the definite increase in the computing power you carry around in your pocket, smartphone gaming has become a huge industry. Take a glance at the most used gaming devices by internet users: Smartphones …
The FIFA world cup is of the most interesting events around the world, take a glance at some insights into the world cup fans, 47% of surveyed online users mentioned that they watch the world cup on TV or online. 37% of surveyed fans reported that they watch the world cup on TV, compared to 18% indicated that …
Global internet users spend some than 135 minutes per a day surfing various social networks, Facebook is one of the popular social media platforms. 74% of Facebook users mentioned that they visit the site daily, while 51% of USA adults indicated that they visit the platform several times a day then comes at next 23% …