Tag: Intelligent Automation

In order of optimizing a marketing automation strategy, it is essential to track and measure the results of integrating a new system. Revenue generated and customers acquired are the most important metrics for measuring the benefits of marketing automation integration according to surveyed marketers. Marketing automation helps automatically route marketing-qualified leads based on a score …

Marketing automation technology allows companies to nurture prospects until they are ready to buy, better engage existing customers, align sales and marketing, and more effectively implement, manage and measure marketing initiatives all while streamlining marketing processes and tasks for greater efficiency and increased revenue. Businesses and organizations of all sizes in every industry can and …

Marketing Automation is a powerful tool used to make marketing tasks, processes and campaigns faster and more efficient than ever before. The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In …

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

Staying relevant and cutting edge in the business world is a struggle for businesses in any industry. Technology, including intelligent automation, is continuously evolving. Businesses must change with it in order to be competitive and successful in the macroeconomic world. The use of intelligent automation can support and help in the growth process of businesses …

Executives are implementing automation for efficiency, freeing workers from repetitive tasks, streamlining the back office and looking for cost savings. Now, they are exploring intelligent automation to establish thinking processes. Processes that communicate real-time insights to employees, customers, and partners across an expanding ecosystem. The ability to add intelligence to automation opens a new universe …

Digital has a key role to play in addressing some of the most pressing challenges facing the middle east region—from food security and water wastage to ensuring security in countries. As countries across the region develop and roll-out ever broader digital strategies,  the following 5 trends will play a vital role in unleashing innovation and …