Tag: Instagram

Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding the importance of social media. It has established itself as a key part of the retail strategy. As one of Hootsuite’s 2019 series of social media trends, this report reveals how enterprise organizations within the retail industry are using social media in their …

Instagram has become an integral element of social media marketing for business, with more than 400 million users and over 80 million posts per day. Businesses that used Instagram saw a 93% audience growth month-over-month. If you have never used the Instagram platform in your business or have already used it before and haven’t achieved …

People are addicted to social media. It has become a huge part of our daily lives, with 66% of time spent online is on social media sites, according to a study conducted by Salesforce. Facebook continues to be the most widely used platform, with nearly 80% of online Americans using the platform on a regular …

Fad or Fab? When it comes to influencer marketing, the survey says “Fab”. Despite naysayers claiming that influencer marketing is dying, the Influencer Marketing Report 2019, produced by the Influencer Marketing Hub” admitted that the outlook for influencer marketing is still extremely positive. Influencer marketing has continued to grow as an industry over the last …

Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform. The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing …

How do I stack up against my competitors on social media? Most marketers always ask experts this question. The data-driven marketers don’t just want to know how their social media post is doing; they want to know how they’re doing against similar posts by their competitors. Needless to say that with great data comes great …

The humble San Francisco startup social network has dominated over 1 billion users and over 2 million active advertisers using the channel making it one of the world’s most influential social media marketing channels and the most effective way to engage with your future customers. If you’re curious about getting your brand on Instagram, AdRoll …

Throughout your career as a marketer and by the beginning of 2019, some questions may come to your mind. You may wonder which channels you should use for different marketing goals? what are the differences between Instagram and Facebook advertising? why mobile is the future of social media marketing? and why influencer marketing is on …