When people decide to buy a home or a flat, they vary in the information sources which make them choose smartly the dream house. Among these information sources, digital sources grabbed an advanced position. Online websites ranked the top with a rate of 95%, followed by real estate agents (92%) and then mobile/tablet websites or …
More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%).
Females are much more likely than males to use social media to find news with a rate of 38%, while males rate are 29%. On the other side, females are less likely to go directly to a website or app but males are the opposite by rate reached 42% to 34% females.