Tag: Influencing Standards

Influencer marketing is mostly used in attempts to impact a customer. New concepts and objectives are raising such as awareness, loyalty, and generating engagement. The concept of word-of-mouth communication that minimizes this noise has received significant attention in the digital ocean and communication through social media has become a cultural phenomenon. As electronic word-of-mouth increases, …

A consortium is an association of two or more individuals, companies, organizations or governments or any combination of these entities with the objective of participating in a common activity or pooling their resources for achieving a common goal. While consortiums tend to share resources, they act independently when it comes to day-to-day operations. Every entity …