Tag: Influencers

What Influencers Say… Influencers prefer working with brands that share their values and offer clear budgets and payment structures. Moreover, 93% of influencers agree that the quality of a brand’s existing social content affects their decision to partner. In other words, influencer collaborations aren’t a fix for teams that underinvest in their organic content strategies. …

Consumers across generations have different expectations Do you know what your audience wants? Most consumers, especially Millennials, Gen X, and Baby Boomers follow influencers who share their personal values and appear genuine. However, Gen Z is different—only 35% value authenticity, while 47% prioritize follower count. This generation is more focused on measurable credibility rather than …

1. Introduction TikTok is one of the fastest-growing social networks globally, known for its addictive algorithm that delivers a continuous stream of short, entertaining videos. Initially, TikTok’s content was dominated by humorous, fast-paced, or musical memes. However, significant events like Black Lives Matter, the COVID-19 pandemic, and the war in Ukraine have shifted the platform’s …

Welcome to the world of TikTok – a vibrant, fast-paced realm where creativity rules and short videos dominate. It’s a hub of trends, challenges, and viral moments, with over 700 million users worldwide spreading ideas as quickly as laughter at a comedy show. On TikTok, anyone – from teenagers to multinational corporations – can leave …

In the not-so-distant past, marketing was a top-down conversation. Now? It’s a vibrant, two-way street. Influencers are the modern-day bards, weaving tales of products and experiences that resonate with their digital tribes.  From unboxing videos that make you feel like you’re opening the package yourself to day-in-the-life vlogs that invite you into their world – …

The COVID-19 outbreak has upended people’s daily lives and businesses across the world. Anyhow, in many countries, the initial acute phase of the COVID-19 outbreak has passed and we’re now entering a transitional phase; one where many countries are easing lockdowns, people are starting to return to work, not only that but also businesses are …

LoyaltyXpert is a one-stop solution for a loyalty program that offers commendable solutions integrated with powerful retention strategies. They ensure a perfect mix of functionality, affordability, and flexibility to manage and run your loyalty programs. They help you in making your business future-ready to overcome challenges that act as a hurdle in increasing customer retention …

One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with …