Tag: Influencer Marketing

The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …

This study conducted by InfluencerDB’s data science team aimed to show the highest performing brands and campaigns using Instagram to market their products. The campaign was identified by campaign hashtags, looking deeply at “peaks” in the use of a hashtag to indicate a campaign. A Glance at the Best Performing Brands and Influencer Marketing Campaigns in 2018: While …

Using social media influencers on driving consumer’s brand awareness, especially among Millennials, has reached record highs in the UAE thanks to its powerful impact in achieving marketing objectives and reach target audience more effectively. That’s reflected by 94% of in-house marketers in UAE who said that engaging with social media influencers benefits their brands with …

Despite naysayers claiming that influencer marketing is dying, the respondents in this study made their positives views for the practice strong. 86% of marketers used influencer marketing in 2017 and 92% of whom found it effective. 39% of marketers plan on increasing their influencer marketing budget in 2018. The State of Influencer Marketing 2018 was …

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

In the digital marketing era, Instagram becomes an essential tool for brands and businesses. There are a set of guidelines that can help anyone representing a brand or company on Instagram. To gain the best, follow the below brief of tactics that help you be more successful on Instagram: What to post: Post only high-quality …

Social media platforms are changing the image sizes and formats continuously. So, keep all updated you need to know about social media image sizing in 2017: Facebook Profile Photo: 160 x 160 px. Cover Photo: 828 x 315 px. Shared Image: 1200 x 630 px. Shared Links: 1200 x 627 px. Video Posts: 1200 x …

Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …