Tag: Influencer Marketing

How do I stack up against my competitors on social media? Most marketers always ask experts this question. The data-driven marketers don’t just want to know how their social media post is doing; they want to know how they’re doing against similar posts by their competitors. Needless to say that with great data comes great …

Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs …

Online merchants care about the new customers that they bring in. The strategies used to gain new customers are numerous, each depending on the product, company culture, and personalities in play at a specific merchant. There are, however, some clear rules and best practices that can be employed to help optimize customer acquisition for all …

The humble San Francisco startup social network has dominated over 1 billion users and over 2 million active advertisers using the channel making it one of the world’s most influential social media marketing channels and the most effective way to engage with your future customers. If you’re curious about getting your brand on Instagram, AdRoll …

Influencer marketing engagement is Important in digital marketing, the coming of the internet and social media has changed the entire marketing and advertising industry. Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations by sharing an influencer’s content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of …

Throughout your career as a marketer and by the beginning of 2019, some questions may come to your mind. You may wonder which channels you should use for different marketing goals? what are the differences between Instagram and Facebook advertising? why mobile is the future of social media marketing? and why influencer marketing is on …

If you’ve worked in marketing for any period of time, you’re familiar with influencer marketing. But, is it just another dying trend or is it a marketing tactic worth exploring? Well, we can say it all depends on your strategy. Adding influencer marketing into your overall strategy can help to increase your brand awareness, grow …

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