Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding the importance of social media. It has established itself as a key part of the retail strategy. As one of Hootsuite’s 2019 series of social media trends, this report reveals how enterprise organizations within the retail industry are using social media in their …
Instagram has become an integral element of social media marketing for business, with more than 400 million users and over 80 million posts per day. Businesses that used Instagram saw a 93% audience growth month-over-month. If you have never used the Instagram platform in your business or have already used it before and haven’t achieved …
People are addicted to social media. It has become a huge part of our daily lives, with 66% of time spent online is on social media sites, according to a study conducted by Salesforce. Facebook continues to be the most widely used platform, with nearly 80% of online Americans using the platform on a regular …
Fad or Fab? When it comes to influencer marketing, the survey says “Fab”. Despite naysayers claiming that influencer marketing is dying, the Influencer Marketing Report 2019, produced by the Influencer Marketing Hub” admitted that the outlook for influencer marketing is still extremely positive. Influencer marketing has continued to grow as an industry over the last …
Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand’s products or services through various social media platforms. Influencer marketing does more than just attach a well-known celebrity to a brand. Influencers must be trusted figures within a niche community and retain a loyal following. In addition, they typically possess …
The digital and social media strategy & tactics focus on understanding organizational requirements and guiding the development or refinement of the organizations strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media programs …
Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform. The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing …
Unlike many other media platforms, influencer marketing is founded in collaboration with a person with opinions participated with a personal brand. This leads to a little more challenging when using influencers. Brands need to be careful and obtain the perfect balance between branding a product and keeping the audiences’ trust. That’s why “Convince & Convert …