Tag: Influencer Marketing

Influencer marketing is growing into a very profitable industry. Influencers are everywhere on social media, it is becoming a full-time profession for many Internet stars, while celebrities are also finding additional income. One of the greatest challenges is choosing the right influencer. Does the influencer have a voice and a personality that’s a good fit …

The growth of influencer marketing popularity, coupled with effective measurement strategies, has resulted in a global increase in influencer spending. There are two things marketers must consider in their payment models when working with influencers what marketers are paying for and how does this impact the relationship with the influencer? Influencer payment preferences will no …

Do you know that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions? These peers are not just friends and family members, but also “influencers”. In 2019, the number of social network users is predicted to take a leap from 2.77 billion people from the 2.46 billion recorded in …

Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …

Media-driven social platforms are the most common channel for consumers to follow influencers, consumers are turning to social influencers as a way to identify products, services, and travel destinations that resonate with their unique lifestyles. Although most consumers said that they find new influencers through recommendations from social media platforms, Consumers are frequently discovering new …

Influencer marketing is one of the most important new approaches to marketing in the past decade for those professionals at the leading edge of purchasing decision-making. The word “Influence” can be broadly defined as the power to affect a person. Before starting an influencer marketing campaign, digital marketers need to consider where influencers will fit …

Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …

Do you advertise on Instagram or planning to do so in the future? Did you know you can run Instagram ads in Instagram Stories? Instagram Story Ads are technically a separate placement and ad feature from the News feed Instagram Ads. Such kind of ads appear between stories on Instagram and take up the full …