Tag: Influencer Marketing Challenges

Influencer marketing is one of the most important new approaches to marketing in the past decade for those professionals at the leading edge of purchasing decision-making. The word “Influence” can be broadly defined as the power to affect a person. Before starting an influencer marketing campaign, digital marketers need to consider where influencers will fit …

Influencer marketing has recently become a hot topic in the digital marketing industry and marketers are realizing its benefits. Many marketers have started adopting influencer marketing over traditional marketing methods to promote their brands and products. Surveyed marketers reported that one of the most challenges of influencers marketing in 2018 is determining the ROI of their …

Using social media influencers on driving consumer’s brand awareness, especially among Millennials, has reached record highs in the UAE thanks to its powerful impact in achieving marketing objectives and reach target audience more effectively. That’s reflected by 94% of in-house marketers in UAE who said that engaging with social media influencers benefits their brands with …