Tag: India

Finally, Octane unveiled its 9th edition of Annual Digital Marketing Research Report 2019 – the most extensive research on Digital Marketing India. This report provides the latest digital marketing trends and forecasts which enables marketers to make well-informed decisions and leverage the blooming Digital India marketing playfield. Don’t’ Miss the Chance. Hone your marketing skills with …

The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …

Payments continues to be one of the brightest spots in the financial services universe, with a robust growth makes payments a dynamic sector for incumbents—and a draw for new competitors. Global expansion is a major driver for many online businesses, but that objective can often seem steep or even unattainable without the right tools and …

Diwali is the Hindu festival of lights. It’s been the biggest shopping season for Indian consumers, comparable to the holiday shopping period in the run-up to Christmas in the West. Gifts, apparel, jewelry, electronic appliances, lights, and crackers are the most purchased categories during this occasion. To beat the competition and execute quick and effective …

Do you know how frequently do consumers in Asia Pacific visit travel sites? How long do the visits last? and Where do heavy users of travel services go online? All these questions and more have been answered in the Comscore’s travel report that focuses on the behavioural patterns of consumers who visit travel sites online …

The new approach from KPMG’s Global Customer Center of Excellence and KPMG Innovation Labs pinpoints the drivers of choice that open and close the customer’s wallet — from Millennials to Baby Boomers customers; with surprising findings from a survey of 10,000 people across the US, UK, India and China. The study investigates what KPMG calls …

The online education market in India is estimated to witness an 8x growth over the next 5 years to reach the $1.96 billion and around 9.6 million users by 2021. Online searches for education also have been increased by a two-fold and a three-fold in searches from a mobile device over the last two years. …

Indian online gaming market value estimated at nearly $290 million in 2016. and it is expected to reach about $1010 million by 2021. The key driver of the rising market volume was the proliferation of low-cost smartphones amongst the urban and rural population. Read the below brief and keep up with changing technology trends in …