Tag: Inbound Marketing

Marketing campaigns make companies memorable. They promote a focused effort that guides current or potential consumers towards the desired action. Also, they give brands identity, personality, and emotion. Years ago, running a marketing campaign meant writing a check, developing creative, and crossing your fingers that results would follow. But today, the marketing channels that marketers …

Marketing moves at the speed of light and it’s no secret that inbound marketing and marketing automation have evolved over the years, but the driving principle remains the same. These days, content marketing is one of the best ways to raise brand awareness among a targeted audience. Also, content marketing campaigns can bring you online …

What do Quora, Wikipedia, YouTube, and Instagram have in common? They all depend on user-generated content to exist. For businesses, user-generated content could be anything from reviews to a customer’s photo on Facebook. But what’s user-generated content? According to Jeff Bullas, “User-generated content, or UGC, is any contribution to a site or campaign that an …

The old philosophy of digital marketing is a lot like fishing on a boat with a net. For example, you may be using social media marketing campaigns, direct emails, content marketing, SEO, etc. These can be great at catching plenty of fish. The problem is, that you’re going to catch all manner of fish, and …

Consumer behavior has changed. Modern customers want to deal with companies that help and teach them before selling is even discussed. Marketing has made the shift, in turn, from PUSH to PULL. That’s the concept of inbound marketing. What Is Inbound Marketing? Inbound marketing is a marketing strategy that is designed to earn prospects and …

Inbound marketing becomes an essential part of marketing strategies across the globe. Inbound marketing is a unique and highly effective marketing method that leverages personalized content and focuses on attracting the target audience to companies and converting them into loyal customers. The innovative nature of inbound marketing aligns the content that companies produce with the …

Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. Lead generation is the marketing process of capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels and has been undergoing substantial changes …

Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …