Tag: Holiday Spending

Discount stores (47.1%) and specialty stores like Halloween stores (37.5%) are the top preferred places for US Halloween celebrants for shopping, followed by the grocery store (25.4%), department store (24.4%) and online (22.3%). Clothing (11.1%), home décor (10.8%) and drug stores (9.1%) are included also in the list of the top 15 preferred places for US Halloween …

72% of Americans are planning to celebrate Halloween this year. More than half of them tend to celebrate the Halloween firstly by handing out candy (70.6%), decorating (49.2%) and dressing up in costume. Younger celebrants – aged 18-24 years – are significantly more likely to dress in costume and attend or host a party, while …

Surprisingly, digital media channels such as Facebook (29%), email advertisements (24%), retailer apps (17%) and Pinterest (17%) played a smaller role in gifting inspiration for the Christmas shoppers, while 43% of shoppers are more taken by the TV. But these channels didn’t have the same effect on all demographics, 47% of Millennials were mostly influenced …