Tag: Holiday Shopping

Discount stores (47.1%) and specialty stores like Halloween stores (37.5%) are the top preferred places for US Halloween celebrants for shopping, followed by the grocery store (25.4%), department store (24.4%) and online (22.3%). Clothing (11.1%), home décor (10.8%) and drug stores (9.1%) are included also in the list of the top 15 preferred places for US Halloween …

72% of Americans are planning to celebrate Halloween this year. More than half of them tend to celebrate the Halloween firstly by handing out candy (70.6%), decorating (49.2%) and dressing up in costume. Younger celebrants – aged 18-24 years – are significantly more likely to dress in costume and attend or host a party, while …

Only about a third of US Halloween celebrants shoppers (36.3%) prefer to start their Halloween shopping in September or earlier, while October attracts the vast majority of the Halloween shoppers (64%). 43.6% prefer to start their shopping journey in the first 2 weeks, besides 20.1% planned to stay to the last 2 weeks.

Surprisingly, digital media channels such as Facebook (29%), email advertisements (24%), retailer apps (17%) and Pinterest (17%) played a smaller role in gifting inspiration for the Christmas shoppers, while 43% of shoppers are more taken by the TV. But these channels didn’t have the same effect on all demographics, 47% of Millennials were mostly influenced …

With every July and August comes a frenzy of shopper spending. Back-to-School (BTS/B2S) is a make-or-break moment for many companies. That’s why retailers need to build their campaigns on a true information. Find out what 1.001 moms said about back-to-school shopping in the US in order to bone up for the BTS shopping season: Spending …