Tag: Holiday Shopping

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

The majority of US surveyed consumers (72%) plan to take advantage of free shipping when spending during the 2017 holiday shopping season. Easy returns of purchases and price matching will be taken as advantages by only 44% and 42% of US consumers.

Christmas Day, Mother’s Day, Valentine’s Day, Halloween, Black Friday, Cyber Monday, etc. all of these are days provide marketers with golden opportunities to increase their sales. To cut through the noise during the hustle and bustle of the holiday season, marketers need to slow down and take some precautions before shopping online. Read the below …

In 2017, holiday shopping season estimates with more than $1 trillion and more than one-quarter of annual US retail sales. It’s important to mention that, online shopping is winning by outperforming in-store venues thanks to the ease of searching for products/services, the high quality/trusted and the variety of products/styles available in retail stores. In terms …

Halloween is an optimal time to capture the attention of consumers. Besides, it is one of the huge marketing seasons. In fact, it is one of the few times each year when nearly any brand can be as silly, scary, or strange as they like to be. More than 179 million Americans (72%) are planning to partake …

More than half of 2016 Christmas holiday shoppers (55%) cited that they started their researching for the potential gifts in October & September or earlier, compared to 46% begun their researching journey in November (36%) & December (32%) -27% at the first 2 weeks of December while only 5% at the last 2 weeks-. 33% …

The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …

The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …