Indicators
64% of US Halloween Celebrants Prefer Shopping in October, 2017 | NRF
Only about a third of US Halloween celebrants shoppers (36.3%) prefer to start their Halloween shopping in September or earlier, while October attracts the vast majority of the Halloween shoppers (64%). 43.6% prefer to start their shopping journey in the first 2 weeks, besides 20.1% planned to stay to the last 2 weeks.
Indicators
47% of Millennials Christmas Shoppers Are Influenced by Facebook for Gifting Inspiration, 2017 | NRF
Surprisingly, digital media channels such as Facebook (29%), email advertisements (24%), retailer apps (17%) and Pinterest (17%) played a smaller role in gifting inspiration for the Christmas shoppers, while 43% of shoppers are more taken by the TV. But these channels didn’t have the same effect on all demographics, 47% of Millennials were mostly influenced …