Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behaviour and preferences of consumers in the United Kingdom during the 2018 holiday shopping season. The study dug deeper on how mobile device plays a vital role in the purchasing journey. …
Today‘s connected and device wielding consumers continue to value the ease and convenience of online shopping, digital buyers are planning to make online purchases via desktops/laptops, but mobile users will likely be driving digital growth overall, while desktop/laptop is the most preferred device for holiday shopping, mobile has seen the largest increase over the last …
A successful holiday season means attracting new customers, making sales, and building relationships that will carry you through the rest of the year. To increase your holiday sales, you have to get potential customers into your store with some efforts and some ingenuity. This guide takes a look back toward the 2015 and 2016 holiday …
A recent study launched by Deloitte demonstrates that US shoppers are expected to spend $1,536 per household during the holiday season 2018. Gifts and gift cards will likely account for one third (34%) of holiday budgets. Read more and explore how US consumers shop online for the holiday season 2018: Preferred Channels and Formats for …
According to the Visa Retail Spending Monitor (RSM), holiday spending is expected to grow from 4% to 4.5% year-over-year and e-commerce should drive growth this holiday season as shoppers increasingly move toward online channels for their gifts, particularly mobile devices. E-commerce spending is also expected to grow by 17% in 2018. Content of “The 2018 Holiday …
In 2018, US consumers indicate their average holiday spend will increase from US$1,226 to US$1,536 per consumer. 78% of them plan to spend more or the same amount as they did last year. In the other side, retailers do great efforts this year to influence shoppers’ venue choice and purchase decisions with the right offerings …
A new poll conducted by Periscope on 2500 consumers from the US, UK, Germany and Canada to better understand changing consumer attitudes to Black Friday and explore how they plan to shop for the 2018 holiday season, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online …
A survey conducted by PWC on more than 1000 Canadian consumers revealed that there will be a slight increase in holiday spending make the average holiday spending reach CA$1.563 each (up 3.7%). While the vast majority of Canadian consumers (58%) claimed that they’ll spend the same during the 2018 holiday season, only a quarter will …