Indicators
64% of Christmas Shoppers Are Convinced With the Free Shipping Offers, 2016 | NRF
The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …
Indicators
$9.1 Billion Is the US Halloween Spending That Expected to Reach in 2017 | NRF
The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …
Indicators
US Halloween Shoppers Prefer to Visit Discount & Halloween Stores, 2017 | NRF
Discount stores (47.1%) and specialty stores like Halloween stores (37.5%) are the top preferred places for US Halloween celebrants for shopping, followed by the grocery store (25.4%), department store (24.4%) and online (22.3%). Clothing (11.1%), home décor (10.8%) and drug stores (9.1%) are included also in the list of the top 15 preferred places for US Halloween …
Indicators
“Candy” Is the Top Halloween Celebrating Item in US, 2017 | NRF
72% of Americans are planning to celebrate Halloween this year. More than half of them tend to celebrate the Halloween firstly by handing out candy (70.6%), decorating (49.2%) and dressing up in costume. Younger celebrants – aged 18-24 years – are significantly more likely to dress in costume and attend or host a party, while …
Indicators
64% of US Halloween Celebrants Prefer Shopping in October, 2017 | NRF
Only about a third of US Halloween celebrants shoppers (36.3%) prefer to start their Halloween shopping in September or earlier, while October attracts the vast majority of the Halloween shoppers (64%). 43.6% prefer to start their shopping journey in the first 2 weeks, besides 20.1% planned to stay to the last 2 weeks.
Indicators
47% of Millennials Christmas Shoppers Are Influenced by Facebook for Gifting Inspiration, 2017 | NRF
Surprisingly, digital media channels such as Facebook (29%), email advertisements (24%), retailer apps (17%) and Pinterest (17%) played a smaller role in gifting inspiration for the Christmas shoppers, while 43% of shoppers are more taken by the TV. But these channels didn’t have the same effect on all demographics, 47% of Millennials were mostly influenced …