Tag: Holiday Shoppers

Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …

The holiday season is more like the Super Bowl for eCommerce companies because this is when people shop the most. Because of COVID-19, the holidays can account for an astonishing 20-30% of annual retail sales. In other words, more of those sales are happening online than ever. Therefore, it is important for eCommerce marketers to …

Holiday campaigns are highly important because people tend to spend more money on shopping and gifts, also campaigns can raise brand awareness besides attracting people to your business. In this Christmas marketing guide, you will learn how people’s need to feel connected, entertained, and inspired is affecting the way they shop and buy. Without further …

Even as everyday people wear masks outside, social distance from their friends, and work remotely many are still planning to make this holiday season a special respite from the stress and confusion of 2020. In this holiday insights report in 2020, we will answer any questions about brands, and shoppers.  Keep on reading to dive …

Everyone faces a hard time due to the spread of COVID-19, in light of the ongoing events, people on Pinterest started searching and saving for the holidays in April instead of September. This shift is because of COVID-19 and the hard time everyone faces, and with consumers craving the comfort of the holidays, they want …

This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers.  That makes it even more important for your creative and campaigns to …

Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …

During the Holidays, New Zealand-based clothing brand Icebreaker partnered with its email marketing agency, eROI, to successfully execute an 11-part email marketing campaign promoting Iebreaker and ultimately driving holiday sales. The campaign’s goal was to encourage consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for the campaign …