Tag: Holiday Season

Christmas Day, Mother’s Day, Valentine’s Day, Halloween, Black Friday, Cyber Monday, etc. all of these are days provide marketers with golden opportunities to increase their sales. To cut through the noise during the hustle and bustle of the holiday season, marketers need to slow down and take some precautions before shopping online. Read the below …

Halloween is an optimal time to capture the attention of consumers. Besides, it is one of the huge marketing seasons. In fact, it is one of the few times each year when nearly any brand can be as silly, scary, or strange as they like to be. More than 179 million Americans (72%) are planning to partake …

More than half of 2016 Christmas holiday shoppers (55%) cited that they started their researching for the potential gifts in October & September or earlier, compared to 46% begun their researching journey in November (36%) & December (32%) -27% at the first 2 weeks of December while only 5% at the last 2 weeks-. 33% …

The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …

The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …

72% of Americans are planning to celebrate Halloween this year. More than half of them tend to celebrate the Halloween firstly by handing out candy (70.6%), decorating (49.2%) and dressing up in costume. Younger celebrants – aged 18-24 years – are significantly more likely to dress in costume and attend or host a party, while …

The vast majority of Christmas holiday shoppers (75%) checked the return policies before making any purchase during the past holiday season, and many shoppers retracted out of holiday purchases because of an inconvenient return policy. Lack of free return shipping (57%) and store credit only offered instead of a full refund (55%), inability to return items …