Tag: Holiday Email Campaigns

Introduction Torn sticky notes, back-to-back meetings, endless coffee—sound familiar? It’s that time of year when marketers are in full swing, with eyes glued to the calendar. Inboxes are flooded with offers, deals, discounts, and promo codes, leaving your subscribers with plenty of choices. So, how do you stand out this holiday season? How can you …

This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers.  That makes it even more important for your creative and campaigns to …

Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …

During the Holidays, New Zealand-based clothing brand Icebreaker partnered with its email marketing agency, eROI, to successfully execute an 11-part email marketing campaign promoting Iebreaker and ultimately driving holiday sales. The campaign’s goal was to encourage consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for the campaign …

2018 was a year of unpredictability and unexpected consumer behavior when it comes to holiday spending. Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY). In addition, Q4 was a time of changing consumer behavior where sales in …

Two thirds of holiday retail purchases are influenced by sales and promotions, and email is a vital channel for delivering those messages to the right people at just the right time and place. But email traditionally comes with limitations that are especially prominent during the hectic holidays—problems that erode potential revenue and provide an endless …

During the holiday season, marketers honed their online purchasing skills to boost sales and gain the most of their marketing efforts. Email marketing should be one of marketers’ go-to tactics and plan optimized email campaigns. It’s important to note that email marketing is up to par with landing pages. Marketers’ emails need to lead somewhere. …

Achieving high email performance is all about boosting user engagement. Even if it is increasing opens or conversions. Developing your email strategy will help you gain competitive advantage & save you from unnecessary stress. It’s time to begin planning your holiday email campaigns. Below are 7 ways to boost engagement in your holiday emails: Offer …