Tag: Holiday Advertising

Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …

This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers.  That makes it even more important for your creative and campaigns to …

Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …

During the Holidays, New Zealand-based clothing brand Icebreaker partnered with its email marketing agency, eROI, to successfully execute an 11-part email marketing campaign promoting Iebreaker and ultimately driving holiday sales. The campaign’s goal was to encourage consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for the campaign …

2018 was a year of unpredictability and unexpected consumer behavior when it comes to holiday spending. Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY). In addition, Q4 was a time of changing consumer behavior where sales in …

What is magical about the Christmas shopping season is that it is riddled with opportunities. The holidays are the perfect moment to introduce your brand to shoppers and attract new buyers in big numbers. The season also presents the perfect opportunity to increase engagement with your existing customers and boost their lifetime value. Holiday sales …

Holiday marketing spending is increasing, driven by online year-over-year growth. If you’re a marketer in e-commerce or retail, you have to take a hard look at how your marketing players currently operate. Reveal Mobile has conducted a survey on over 260 owners and managers of small-to-medium businesses in the US. Read on to learn how …