Tag: Halloween Shoppers

The holidays are great chances to connect with customers on a more personal level. Halloween can be a time to bring out the scary, the surprises, the games, or whatever that fit your brand in the form of Halloween marketing campaigns. Halloween is undeniably one of the most expensive and, consequently, most profitable holidays in …

Do you know that a quarter of Americans plan to shop online during Halloween and the total expected spendings by Americans during Halloween marketing season 2019 is $8.8 billion? So, how can you stand against your competitors during this scary holiday and get your slice of the cake?! Just with a little bit of work …

Halloween is an optimal time to capture the attention of consumers. Besides, it is one of the huge marketing seasons. In fact, it is one of the few times each year when nearly any brand can be as silly, scary, or strange as they like to be. More than 179 million Americans (72%) are planning to partake …

The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …

Discount stores (47.1%) and specialty stores like Halloween stores (37.5%) are the top preferred places for US Halloween celebrants for shopping, followed by the grocery store (25.4%), department store (24.4%) and online (22.3%). Clothing (11.1%), home décor (10.8%) and drug stores (9.1%) are included also in the list of the top 15 preferred places for US Halloween …

72% of Americans are planning to celebrate Halloween this year. More than half of them tend to celebrate the Halloween firstly by handing out candy (70.6%), decorating (49.2%) and dressing up in costume. Younger celebrants – aged 18-24 years – are significantly more likely to dress in costume and attend or host a party, while …

Only about a third of US Halloween celebrants shoppers (36.3%) prefer to start their Halloween shopping in September or earlier, while October attracts the vast majority of the Halloween shoppers (64%). 43.6% prefer to start their shopping journey in the first 2 weeks, besides 20.1% planned to stay to the last 2 weeks.