Holiday marketing spending is increasing, driven by online year-over-year growth. If you’re a marketer in e-commerce or retail, you have to take a hard look at how your marketing players currently operate. Reveal Mobile has conducted a survey on over 260 owners and managers of small-to-medium businesses in the US. Read on to learn how …
Heading into the year of 2018, the new and recent global digital reports from We Are Social and HootSuite reveals the top line findings of the internet, social media, mobile, and e-commerce use around the whole world. Global Internet Use in 2018 4.021 billion is the total number of active internet users in 2018, with …
Digital content becomes an integral part of our lives. The four million search inquiries we send to Google every minute reflect our insatiable hunger for answers and ideas. We don’t pick a restaurant, or make a purchase, without consulting the reviews and recommendations of peers and experts. The net effect of these trends means that …
SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you – from your SERP listing to the quality and relevancy of the content on your site, to the ease with which they can move through your site – the …
A hashtag is a keyword or a phrase (without any spaces) that contains the # symbol. It is a simple way to boost traffic, find & reach niche audiences, and to discover trending cultural moments. Learn more about how hashtags work on each social network: Twitter: Hashtags are a necessary way to categorize content on …
Pay-Per-Click (PPC) can have a major and positive impact on most businesses and brand. PPC is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s also a way of buying visits to your site, rather than attempting to earn those visits organically. Google AdWords …
Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help. Discover the key 5 commandments for smart marketers: Find the right performance levels with machine-learned technology to identify the most relevant settings & …
US internet users attitudes and usage habits towards the Apps are changed year over year, especially for the ages between 18 & 44 years. Take a deep look at the US mobile Apps insight: Smartphone Apps acquired half of the spent time on digital media, followed by 34% spent on the desktop. Users aged from 18 …