Tag: Google

Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …

SEO is an essential part of any website owner or digital marketer’s work. There’s a lot of details about how to rank higher in search engines. You may be wondering why your website needs to rank high. This is the data age, and customers conduct online research before ordering any product/service. And for sure, if …

Google has one of the worst records when it comes to social networks. Yet, we have to give Google some credit for never giving up. Following the shutdown of platforms like Orkut, Google Buzz, and Google+. Also, the shuttering of messaging services like Allo and Google Wave. It appears that Google is testing out yet …

It is no secret that in recent times, machine learning (ML) and marketing go hand-in-hand. In the new digital marketing era, to do one without the other is a mistake no business can really afford, especially if they want to remain competitive. But marketing with machine learning is only possible with data… For businesses today, …

Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects. Marketers can utilize this Google ads new feature and their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out. Google Ads has recently also added …

SEO is changing and marketers often see multiple updates per year from Google. As a result, they are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any decrease in organic traffic. Sound like a lot of work? It sure is. Luckily, this HubSpot’s guide is …

In today’s digital marketing era, brands are competing more than ever to grow their revenue from Google Shopping, Search, and Display in the year ahead. In 2018, Amazon listings continued to flood Google Shopping results as well as an influx of new advertisers that are struggling for visibility on Google’s Search and Display Networks. that’s …

On June 6, Google announced its plans to acquire Looker, a unified data and analytics platform, for $2.6 billion in an all-cash transaction. Looker is a unified data platform that integrates data into the daily workflow of users and enables organizations to extract value from the data. After the deal is over later this year, …