Tag: Google

Unfortunately, getting clicks is only half of it. Your ads aren’t effective if they fail to generate any profit. Luckily, however, one of the most helpful and underused techniques to improve your Google paid search campaign is to focus on your Return on Ad Spend (ROAS). By connecting the amount you spend on a campaign …

You cannot afford to be shy when it comes to some self-promotion, especially when you represent your brand, and your brand represents the industry that you are so passionate about. It’s no use being a wallflower while your competitors are standing center stage; so, what can you do to improve? Whether you’re an existing company …

In a world of rapid technological development and evolving search habits, tailoring content for voice search SEO has become an absolute must. Without it, any business or SEO company will be missing out on a significant source of clicks! Since the release of Apple’s Siri in 2011, voice search has grown from a novelty feature …

Google is enhancing the placement and visibility of Shopping ads on YouTube, the company announced Tuesday. In addition, Showcase Shopping ads are also appearing in other placements and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads.   This lets brands advertise their products and services right in the YouTube …

AdStage has released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking key metrics across social media advertising platforms. This edition of the report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by the AdStage platform. You’ll gain insights …

Google has introduced several new privacy features for Cybersecurity Awareness Month that give users ways to control their data privacy on Maps, YouTube, and Google Assistant. Google Maps incognito mode The company announced that Google Maps will now feature an incognito mode, which is set to launch on Android sometime this month, and on iOS …

The one aspect that’s consistent about search engine optimization practices is that they are always changing. The changes aren’t small either – they usually dramatically alter the landscape of SEO practices and marketing techniques whenever they do happen, although each change is for the benefit of web and organic search. Google actively tries to make …

Having a recognizable business brand image, which has an impact on consumers, should be an important part of your digital marketing strategy. Consumers need to be able to see what makes your branding stand out from others, and be able to remember your business through the use of design and style. Being able to understand …