News
Google Adds a New Way to Track Video Ad Conversions When Users Don’t Initially Click Through
It is obvious that tracking definitive video ad performance, or any digital ad exposure can often be complex and this is because users might not significantly click through on the ad right away, however, may still be influenced towards conversion by that exposure. However, there are different ways to estimate this, including overall exposure relative …
News
Google Provides Tools to Help People Amid the COVID-19 Pandemic
Lately, we have seen many social media platforms make a move to help users amid the COVID-19 crisis time such as Facebook, TikTok, Instagram, and Snapchat. They all have encouraged staying home till this pandemic is over and provided accurately and trusted information about the ongoing events and situations from trusted sources like The World …
Researches
The 2018 Amazon Shopper Behavior Study | CPC Strategy
Amazon still the undisputed king of online shopping and advertising on Amazon is reaching full maturity. JP Morgan estimated that the advertising revenue of Amazon could skyrocket to $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017. So, in 2018, CPC Strategy surveyed more than 1500 US Amazon shoppers to track their …
Researches
Retail & Consumer Report – Ireland 2018 | PwC
PWC has launched the “Retail & Consumer Report 2018” that predicts Ireland to be the fastest growing Eurozone economy over the next 6 years to 2024. The study revealed that less than a third of Irish consumers expect to spend more in 2018 than they did last year. Find out more about the key five …