Tag: Google Analytics

Customer relationship management has been the prevailing term associated with companies that wish to manage their sales funnels and revenue streams. However, with the explosion of marketing technology, multichannel marketing, and new pressures on revenue generation, companies have realized that they need to look beyond their CRM systems, they have to take dive deep in …

Taking a step forward in your business’s digital marketing strategy is one of the most important tasks that you face as a modern-day business owner. Once you take it, you will be sure to provide more intuitive content and, thus, engage today’s audience a lot more effectively. This isn’t necessarily a simple task, though. The …

We’re in the midst of a digital revolution. It seems like almost every day there’s something new coming out, and every once in a while, that something makes an especially big splash. This affects practically every industry, and that’s true for marketing, too. Outbound marketing is out while inbound marketing is in. Direct mails have …

Google has launched a new website on June 27, marking International Small Business Day. A web portal designed to make it easier for entrepreneurs to find business tools and services. It’s part of Grow with Google, the initiative Google launched in October 2017 to help people develop the skills they need to find work or …

Return on investment is one of the most important metrics for determining the success of a campaign or program. Excellent ROI means that for every dollar that business put it in order to invest in marketing, the business gets more than a dollar back. By focusing on ROI, it can support companies to move away from …

The primary milestone for any marketing manager kicking off a new project should be understanding the competition to find out “Who is doing what? and How are they doing it?” as well as “Can it be done better?”. Competitor analysis helps marketers to get deep insights into the best strategies that are working for their …

In order to write any digital marketing plan, there is a clear simple framework called the “SOSTAC planning model” that you would use. This simply means breaking your plan down into 6 elements: S – Stands for “Situation Analysis” and where you are now. O – Stands for “Objectives” you want to achieve. S – …

Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year. While the HootSuite ranked at the next with a rate of 41%, …