Tag: Google Analytics

Many startup founders often find themselves confused over product and digital marketing analysts. And it’s understandable. After all, both of these professionals analyze product data to derive actionable insights. And both of their jobs’ end goal is to increase revenue. However, the way these two professionals achieve this goal is fundamentally different. Let’s see what …

Consensus among marketers is clear: measurement is becoming more challenging. While certain brands adhere to last-click attribution, others grapple with the constraints of multi-touch attribution. Many express frustration with ongoing privacy-related data changes, hoping for a chance to catch up. However, you possess the authority to shape your brand’s measurement future. To achieve this, seize …

Are computers taking our jobs? This question has been increasingly asked as technology continues to advance at a rapid pace. “Coming over here and taking our jobs…” – it’s the most common phrase that tends to be uttered by xenophobes and supporters of right-wing governmental policies the world over. Let’s talk about it! The Future …

Today, affiliate marketing has become one of the most popular forms of digital marketing. By allowing marketers to build relationships with customers and earn a commission when they make a purchase, affiliate marketing provides businesses with an effective way to drive sales and increase brand awareness. With the rise of technology, the ability to track …

“One dirty fish spoils the whole pond”… This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what you …

Google is doing a remarkable effort to help business manage their online presence amid the ongoing COVID-19 crisis. It is adding some new options within Search and Maps and they will make business owners able to manage their Google My Business presence direct from these more commonly used tools. These images show that you will …

Can you guess what entrepreneurs actually miss? It is building sales funnels and marketing funnels. But first, What Is a Sales Funnel?   To understand this better let’s dive in to get to know what a sales funnel means, it is a step-by-step process that allows you to bring your possible customer one step closer …

Imagine! You’re standing in a room full of people while presenting a speech. You think this is one of the best speeches you’ve ever given. You filled it with creative ideas and useful information you know your audience will love and really need it. But the only problem is… Nobody in the Room Is Listening …